Company News, New Products

JLo Beauty Expands into Lip Category With New Launch

Beso Balm Ultra-Hydrating Lip Mask gives lips a smoother, plumper look.

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By: Lianna Albrizio

Associate Editor

JLo Beauty, a high-performance line of skincare founded by Jennifer Lopez, has expanded into the lip category with the launch today of the JLo Beauty Beso Balm Ultra-Hydrating Lip Mask.    The Beso Balm Ultra-Hydrating Lip Mask is an ultra-hydrating anytime mask that delivers a smoother, plumper look with a glossy finish. This buttery balm seals in moisture without a trace of stickiness. Can be worn alone or over lipstick for supple shine throughout the day. A thicker layer can be applie...

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